Six seconds is all you got. That’s Vine for you – ultra quick, super witty, edgy and fun, the most condensed social network and entertainment output we have on our hands. It’s one thing to make a good impression when you have the time; it’s the total opposite when you have those precious seconds to grab people’s attention. So how can you do that?
Using Vine is as close to art as it gets when we’re speaking about social media. You have to think about lighting, camera position, exposition, all those things that are related to professional photoshoots. Then again you may skip this part…but your vines won’t be as enchanting. I’m not speaking about social media marketing for brands either – it’s just that people would totally prefer six second of well edited and produced witty content compared to unfocused, badly composed video.
There goes the question again: so how can you do that?
It’s actually pretty easy, given you think in advance for a thing or two before making your ultra cool vine.
Meet the power of tripods
You may not know this yet, but a tripod is your best friend when it comes to vines. What’s good than a balanced shot with some stability and perspective? Well, nothing. That’s why you need a tripod if you want to create professional looking vines. Even if you’re striving for something more casual and unpretentious, stability is a good sidekick to have along.
When you grab a tripod though, don’t forget to check if it supports vertical video. Limiting yourself to horizontal shots only means limiting your creativity and sticking to only one perspective and is surely no fun.
If you want you can have two tripods with different specifics for different occasions. It’s up to you. My advice is to have one tripod at your disposal no matter what vines you wish to shoot. A bonus one for something more out of the box doesn’t hurt too, but is optional.
Loop it up…but do it right
Yeah, well, you don’t really have a choice with looping actually. The point is to do it right. I’ve seen a lot of horrible loops and I mean cringe-level horrible. Think of looping as a bonus advertisement of your vine’s content. Vines that loop perfectly are fun to watch beyond those few seconds people usually spare on one.
Now, looping is not a primary concern in many cases as vines differ from each other. Layered stories are layered stories and looping doesn’t really matter much there. But for other situations you might want to loop it up flawlessly. Here’s where the tripod I talked about earlier comes in play. You can do a perfect loop with a tripod without any hassle. What you need to do is simple: remember that first shot you did and repeat it. I’m talking not only about layout and composition, but also perspective and lighting.
To caption or not to caption
Captioning is fun. In most cases, at least. You need to decide if your vine is eligible to a witty caption or it’s better off without it. Use a readable font, don’t make the letters too big, let your caption fit naturally in the video context. Don’t force it too much and surely don’t give away too much information about the vine.
What you want to do is to hook the viewers, not spoil the fun for them. Be funny, a little mysterious and cheeky so you can encourage them to watch a vine of yours, then another, then another…In some sense a caption is like the vine itself – you have only got a few words and you have to attract attention with the message they send across.
Check the lighting
With the tripods I talked about perspective, captioning and looping were about the vine itself as a finished product. All of these are important, but I dare to argue that lighting is the most crucial part of a vine. No one likes a) too bright and b) too dark vines. Mostly because you can’t see what’s going on, of course.
Before actually doing your vine, you might want to run some test examples to see how the lighting is. I know this doesn’t count for spur of the moment situations, but let’s hope that you’ll be fine in such cases. See how the light falls on different subjects included in your vine. If it’s too dark, bring a flashlight, a lamp or another source of light. If it’s too bright, think of something to help you with getting a clearer picture. Don’t forget to also check how the colors actually appear due to the brightness/darkness present at your surroundings. If you want to emphasize on a certain object and its colors, make sure they appear genuine on the vine.
Make your vine story flow
I already said that vines are the closest to art social networks can get. No matter if it’s a personal story or it is a social media marketing campaign of a certain brand, Vine is a place to share stories. And you know what is a pity to see in the plot of a story?
Rushing or unbearable slowness.
You have to take care of the flow your vine follows. Map out your story and separate it into segments. You have those six seconds so think about distribution of each segment in such a way that you will pull them together without the process appearing too rushed or too slowed down. Don’t overburden your viewers with ultra lengthy content crammed into a few seconds. Chances are they won’t understand a thing. Pace it well – a good pacing means nice story telling with an enchanting exposition…leading to appreciation. And what you want is people to appreciate your work.
Those five tips are really the basic tricks around Vine and the whole universe it constitutes. This social network is a charm for both individuals entertainment and brands seeking a new way to connect with their customers via social media. Hope you’ve found the tips useful and next time your Vine will shine.