Facebook has long passed the time when it was just a communication platform for general users. It’s now established itself fully as a platform prone to successful advertising. Hence, the increase of businesses – small, medium or big, that are finding their way on Zuckerberg’s social media empire.
However, just slapping your business page on Facebook won’t quite cut it. There are already hundreds of thousands people who are doing the same. Many of them aren’t investing at least a little bit of effort in customizing their own Facebook brand space.
Why is that so? Well, either they’re lazy (bad), or they don’t know the social media ropes needed for business branding (equally bad). In short, they lack some Facebook business page tips and tricks.
In this post this will be my mission – to present you with some awesome tips for your Facebook business page. They’ll make sure you soar above others and execute a proper brand image on our favourite blue social media.
It all starts with the cover photo
In several previous articles, including the “Design in mind” series, I’ve talked about the importance of Facebook cover photos. Burn this Facebook business page tip into your mind: cover photos are usually the most important part of your brand presence.
Think about it logically: where do the prospect’s eyes linger when browsing around various pages?
On the single most volumnous part. Which is none else than the cover photo.
Your business page should have an amazing cover photo. Visually enticing, clear with its message and inviting visitors to learn more about what you do. My favourite concept is having your cover photo provide an overview of both your brand and the products you offer. This serves as a short and informative crash course for potential customers. They don’t even need to navigate around too much – your cover photo says it all perfectly clear.
Pepsi both showcases the product and mentions a seasonal challenge for its users. A great example of an attractive cover photo.
Fill out your profile with relevant business information
We continue with the set of Facebook business page tips (and tricks) with another important part of the corporate social media experience: the About Us and other related fields.
Facebook has a really rich About Us section when it comes to business Facebook pages. You can add your own category, topics (similar to keywords that correspond to your brand’s activity), short and long description, contact fields and many, many more…
Yet a lot of people just put out some scarce information. Which, of course, makes a very bad impression to any prospective customers.
The most crucial part of your About Us section is the short description. It will be noticed by every single visitor your Facebook business page will have. So not only should you not forget to fill it out – you will do so in a flawless way.
Notice how Toyota’s included a custom link in their About section:
Think of the best way to describe your brand in two lines and absolutely include it in your Facebook page. As a bonus, don’t forget to include a link to your website, either before the description or just after it.
Because you spare people the time to search for your website’s link around your business Facebook page as a whole. Also, it’s quite contextual to give the link after (or before) explaining what your products or services are. Quite logical too, so you should definitely do that.
Always test how your business page looks on mobile
No doubt about that: mobile users are a rising demographic and they’re taking over the crown from desktop Facebook visitors. Smartphones and tablets are everywhere, so your page should be ready for the visitor inflow from such devices.
So here’s the finishing tip for your Facebook business page: make sure that whenever a mobile visitor takes a peek at your page, he or she will see the real deal.
Different resolutions and devices offer a different view at how things are organized. What looks amazing on a desktop PC might be absolutely horrible for 7-inch tablet user. Same applies for different OS, especially with the difference between iOS and Android in regards to mobile technology.
Whenever you are ready with your page customization, never forget to test out its appearance on multiple devices. This holds extremely true for your About Us texts which I mentioned earlier. Your short text and the presence of your brand’s link are 100% obligatory. Otherwise, you might have your visitor landing on a not-so-substantial piece of information from your Facebook page. Which is naturally not cool.
I hope this set of three Facebook business page tips and tricks were of value to you. Remember that the social media experience for brands is a result of constant testing and analyzing the results. I’ve mentioned a few pointers where you can conduct these tests – and perfect your skills on the way to social media success!