There might come a day when you glance upon your Twitter profile and wonder: “Why am I not getting the right engagement out of this?”
Sure, you can have hundreds and thousands of followers, but what if they are the passive kind? You have followed each other, yet you don’t care about what neither of you post. Twitter profiles with 5000+ followers and only 2 retweets or any user reactions are not rare to come by.
What is the problem that you have encountered?
It’s the fact that you have failed at getting targeted Twitter followers relevant to your interests and scope. Sure, there are people who are following you, but since your content doesn’t interest them that much, you have no engagement. And this can truely be the death of your otherwise promising social media personae. In this article I’ll be taking a look at how to get targeted Twitter followers. I will also mention different methods that you can use to increase these targeted Twitter followers.
The top-down Celebrity approach
Enter what I dub the celebrity approach. Of course, I’m not telling you to follow top celebrities across pop culture such as Rihanna here. What I mean is to find out who the top experts in your industry are. And when you make a list of them…
…you add their followers. Only.
What…why? I know it might seem strange to you, but it’s the best approach in the beginning. Let’s face it, any industry leader won’t really pay attention to you. They are too busy. However, their followers? Sure they will have a better interaction and engagement rate, as long as they are targeted Twitter followers for you.
So and so you are united by a common interest, given the fact that you follow your niche’s leaders. Mundane, normal people like you (instead of social media celebrities) are the best foundation for a good, targeted Twitter list. I guess the wrap up of this technique is to start small, but numerous – as long as the “numerous” aspect isn’t random and chaotic, but involves some resemblance to what you do.
Nurturing the already gathered targeted followers
So let’s say that you have got your targeted Twitter followers – or at least have begun accumulating them by the numbers. How can you ensure they stay around and don’t flock to other Twitter users in your industry? How will you engage with them to the maximum?
The good old cliche of quality content rings especially true here. You have a niche audience and things won’t do with general information about whatever you happen to come by on social media. You need to provide value and continue with getting targeted Twitter followers.
So, how to get more targeted followers on Twitter, then?
You share what’s trending in your industry. Retweet popular industry leaders’ tweets, include prominent keywords related to your niche, interact with other mundane people. Be very, very careful with the topic related hashtags you insert – they are a gold mine for increasing your targeted audience. Retweeting (or tweeting) quality content, paired up with an already established follower base and the right keywords will have your profile look lucrative to other Twitters users related to your interests.
Please remember – you truely need consistency here. An off tweet or two is not a problem, but if you water down your Twitter feed too much, you might put off a number of people. However, provide a constant, steady stream of niche information of great quality, and you will increase your targeted Twitter followers with no problems.
Helpful apps and tools that can help you on your quest
The question how to get targeted followers on Twitter also has another rather simple, but very useful answer: by using the right Twitter tools.
Social media is famous for having all kinds of apps and software that utilize your social media experience and improve your efforts. Twitter, of course, is not an exception. There are various kinds of software that can help you get more targeted Twitter followers for free. Sure, some of them are paid, but you have a wide range of tools that are absolutely free.
For example, let’s take a look at Tweepi. Tweepi allows you to achieve the “Celebrity approach” I mentioned earlier in an automated way. In other words, it enables you to follow the followers of another Twitter user, including, of course, industry experts.
Or another set of apps such as WeFollow or Twellow. These let you search across defined categories broken down by niche. You can have a list of sports celebrities and top personae, as well as normal users; cooking profiles; entrepreneurs and many other, even the narrowest niches you have really never thought of. Both of these apps are invaluable when it comes to getting targeted Twitter followers, as their lists are in the thousands.
In the end, increasing your targeted followers on Twitter is not so hard. But it requires some careful planning and strategy, as well as improving your manual work by utilizing helpful software. Hopefully with these tips in mind, you will be able to grow your own niche audience!