Twitter is the perfect way to keep conversations short and to be in line with the latest world trends across the web. It’s a platform where everyone can hashtag everything and express what’s on his or her mind. I’ve already discussed the more casual side of this social media in recent posts. However, I still haven’t touched the topic of professionalism in Twitter.
What I mean, of course, is the concept that Twitter is yet another way to promote yourself, network and connect with prospective clients or business partners on your life journey. Or, if you’re in the entertainment industry, it is a great way to keep your YouTube channel, Twitch channel, Patreon and many other platforms going by engaging your audience in a laconic way.
Social media is very different when you use it for professional matters instead for casual networking and sharing what’s on your mind. Some completely new rules apply when you’re being more on the serious side – otherwise you might be risking your professional image.
So how would you go to maintaining a more confident and flashy yet not too dry-toned Twitter profile? Here are my three rules to be a true modern day professional on Twitter.
Design your name and design your profile
If you are going the professional route in social media, you can forget about nicknames and playing around with funny ways to present yourself. You can either sign up with your real name, use an initial instead of your family name (Charlie D. instead of Charlie Dean for example) or somehow combine the industry you’re operating in with your name (WebDevCharlie).
The same goes for your profile picture and cover image in Twitter. It would be for the best if you manage to match these and introduce a shared theme, both in terms of color and message. A professional Twitter profile makes image expression a bit more conservative and restricted, but this doesn’t mean that you have to be bland and boring. This is experimental ground so be sure to try out different ways to present yourself. Just don’t make your cover photo and profile picture too cluttered and chaotic. You want to engage, not confuse people looking at your Twitter profile.
Interact with tact
Professional interaction is a concept that holds many meanings. For example, to be a professional in the way you converse in Twitter means that you must follow news in your industry and network with industry gurus. However, it also means that you have to maintain a more serious and business like tone in all your communication. Swearing, random useless facts of the day and not-so-mature shares are good to go when you’re using Twitter casually, but have to fly out of the social media window if you wish to keep your image.
I know this might sound a bit restricting, but it’s very hard to combine casual and business tone successfully, especially in certain industries. You can always choose to have two profiles and alternate between them, or to have your Facebook profile for more casual conversations. I am not telling you to forget about being personal and outgoing – it’s just that you now have to think about how to formulate your thoughts and present them to others. You never know who’s watching your profile and how it can affect your career.
Manage your content like a pro
Managing a Twitter account is all fun if you’re doing it casually. It’s completely different when we’re talking about business and being a part of an industry. There are hashtags to look out for, people to follow and discussions to lead. Twitter is a noisy platform and you can easily get lost in the said noise.
In order to avoid being overwhelmed by the pool of information and remain intact with your industry, you can utilize some apps or tools. TweetDeck ( https://tweetdeck.twitter.com/ ) is a good example – even the app’s tagline is “Start tweeting like a pro”. TweetDeck is invaluable in terms of tracking your interests, organizing your hashtags, interesting people and content as a whole and engaging with your own followers in a better way.
Being more professional in Twitter comes with its positive and negative sides. I found out that for me, LinkedIn for professional needs and Twitter and Facebook for casual conversations works the best.
It’s up to you how you use different social media and what image do you construct of yourself there in order to achieve a certain goal. Just be sure that if you’re going the pro way, you’ll be sticking to it to the end. Otherwise it’s a rather wasted effort. The three tips and tricks I discusses in this article are a good way to keep on track with social media professionalism. Good luck!