Are you aware of the fact that Facebook has the rights to close your account without any warning if you have more than 5,000 friends? It’s surprising to know that people can hold 500, 5,000, or even more than 50,000 connections. In real life, the highly effective sales person might have more than 500 real business contacts, but having more than 5,000 or 50,000 is a feat that is rarely heard of.
Facebook knows that nobody can make 5,000 friends in real life, which makes one particular question arise–what are LinkedIn connections?
More precisely, LinkedIn is different for different people
To understand LinkedIn, just imagine a senior Vice President of a large corporation who has a superior position and carries an entry card around, with which he can open doors everywhere he goes. For such a person, LinkedIn is just like a digital position and not much more than that. More precisely, it has the advantage to keep the VP profiles low so as to avoid wasting the precious time of people who want to get unnecessary access.
Now by the time the same Vice President leaves the large corporation and he finds a consulting business, he will definitely find his relative invisibility with the public has now become his greatest downfall. At this time, the VP still needs a Rolodex, but at the same time, he also needs the audience.
Know the Value of Your LinkedIn Audience?
When you post any update on your LinkedIn profile, the activity feed is largely viewed by a mass of people. To make it simple, the larger the connections, the more of an audience you will get. The best part is that access is absolutely FREE!
If you post a very interesting update and link it to your website, depending on your audience size, you can increase your worth by a thousand times. It’s very similar in nature to Pay Per Click (PPC) advertisements.
If you have a larger LinkedIn connection, you will get more traffic. These connections may turn into blog readers, useful Twitter followers, or even Facebook fan page likes. Your LinkedIn connections can play a vital role in driving your business to its full heights. With such a large audience, you don’t need to look for spam. The only thing on your plate is to write a convincing update and go full-steam ahead.
Do You Want to be a Victim of the Headhunted?
If you are among the people who have not yet launched your own business, then developing an attractive high profile is important to do. Many professionals who are looking for better jobs seem to be in danger only if their present employer finds out that they are looking around for a new workplace. In these cases, management often discourages their employees from having a LinkedIn profile. So just keep your CV away from the job boards, and you will see many discreet job offers will fly to you!