People who have tried Facebook ads have said that it’s hit or miss. In my view, if done correctly, Facebook ads is a very powerful sales channel with a targeted, high engagement rate amongst the suitable demographics. Speaking in more plain words, it’s a social media that allows you to optimally customize the people you wish to sell to.
Which is already a foundation for something prospective and ready for success.
However, where many people fail when trying to make money with Facebook ads is the overall planning and execution. You might have a great product, but if your execution lacks the much needed punch and catchiness, you will fail.
So, the questions is: how can you get covered and tactically prepared if you are set out on a journey to earn money from Facebook ads?
This is what this article will be all about.
Make sure your page looks great
Before you even consider doing anything Facebook ads-related, you should make a page for your business. Chances are you already have one if you’re seeking advertisement. In such a case, make sure that your Facebook page is absolutely amazing. When people see your promoted post (or link, or picture), the first thing they will do is check out your Facebook page.
Guess what happens if it’s not engaging enough? That’s right, you lose leads and possible customers.
Important things to look out for: a visual, clear in message profile picture and cover photo; a good number of Facebook likes; possible usage of Facebook apps; quality posts.
Choose your approach
One of the beauty of Facebook ads is that they give you various ways in which you can try to earn money with the system. If you visit the social media’s Ads Creator page here, you can see for your self how many options are there.
Now, most often people choose to either promote a single post or boost the social presence of their whole page. There is no such thing as choosing a “correct” way here and this is the second moment of people usually failing with Facebook ads.
What’s correct is what will work best for you. If you have crafted a ready-to-go-viral post or something really educational and insightful, you bet that it’s a good idea to use Facebook ads to promote it. If you have an app, of course you will spend some money on advertisement in pursuit of having more people download the app.
Choose carefully according to your current social media status, your product (of course) and the nature of your promotion campaign and desired results. Are you looking for clicks? Or likes? Do you wish to achieve higher post engagement?
Lay down your target and spend your budget in line with it in order to achieve maximum profitability.
Do your research and pick your audience carefully
This is the hugest pitfall when it comes to Facebook ads. You have to be absolutely sure that the people who you reach out to will want to see the content you’re pushing forward.
In other words, your promotion should provide value to them and above all – be relevant to their interests. If I don’t care for nerdy puzzles, yet you have decided that I fall into your target audience just because I’m, say, 25 and like technology…why would you send out an advertisement to me?
Demographics can be deceiving. Sure, they provide you with some cues to what people might prefer, but you shouldn’t rely on that alone. Do your research and narrow down your target audience even further. When starting out, pick the most targeted people so you can spin the campaign and then extend to the larger scale. Following this outward marketing spiral you just might be able to earn some money using Facebook ads.
But there’s an important bottom line I wish to mention: Facebook ads is all about practicing. Theory won’t quite cut it because as everything business related, you learn by execution. My idea is to get you covered on these three basics. Why? Because I like people experiment with Facebook as a social media ready for advertising. If you experiment the right way, then you can bet that there are some money to be made with Facebook ads.