70 million active users and counting. Pinterest sure lags a bit behind the social media giants like Facebook, Twitter or Instagram, but there is a clear rise to its popularity and the frequency of users “pinning” and interacting on the platform. Still mainly used by women (around 80% of the total Pinterest users and responsible for 92% of the overall pins), Pinterest can be a good place to market your brand. Especially if you’re into handmade products, art or photography-related niches, fashion, design and DIY.
Using Pinterest might be simple – because it is just so, but a lot of people tend to forget some core techniques and ways of utilizing the social network. Luckily, I’m here to remind you of the sometimes forgotten tricks to achieve a greater influence on Pinterest.
Pinterest tip #1: Verify your profile
I don’t know why so many people underestimate the verification in various social media. Some of them may have forgotten about this feature or may not have noticed it, but so many skip it consciously. Verification matters a lot. You build credibility and immediately become more authentic. Your followers’ trust is increased and they will engage more, knowing you are the real deal.
So get Pinterest verified! It’s not a hassle – in fact, it’s a quick, simple process that simply leads to confirmation of your website. There’s a bonus deal (aside brand identification and authenticity) – you get to access Pinterest analytics. It is a great tool to monitor your followers’ activity and preferences and to check out what works and what doesn’t…so you can improve it.
Pinterest tip #2: Stalk the trends
Trends are the essence of every social media. Pinterest is no exclusion and every day you will find different trends catching the users’ attention. Dive in the sea of current topic popularity and find out what these trends are. Topics that drive the most traffic and get a lot of attention are a good inspiration for creating new thematic boards. Even better: if you already have a board that is similar to something that is on the rise, you can start actively pinning and repinning to capture some additional audience.
Watching the current Pinterest trends is easy – just click on the “Popular” link on the home page.
Pinterest tip #3: Have a board strategy
One board is rarely enough, especially if you have a bigger brand. Even if the case isn’t such and you’re playing it small, board diversification is a good idea. Pin down what topics are in relevance with your brand and start creating boards. If you have different product lines, make a separate board for each of them.
When you do so, don’t leave these boards empty. There’s nothing more pitiful than a board with a poor number of pins. When they click on a board, users want to see content, and lots of it. It’s their motivation to browse through your pins and engage with it. If you betray their expectations, they might never come back.
That’s why it’s important to not only have multiple boards focusing on specific topics, but to fill them up with pins. Not tenths of pins – hundreds of them. Okay, several hundred might seem like a stretch for your “side” boards, but aim to have at least 60-70 pins there so visitors will have content to look at. Your main board (or boards) needs to be updated regularly so it will come in the hundreds eventually.
Also think about seasonal boards. Every season has its specific trends and there are key events scattered throughout the year. Creating a thematic board will drive some additional traffic and improve engagement with your primary boards if you’ve done things right (hint: delivering content as I mentioned before). If you’re having it hard to maintain your own boards, though, you may want to skip this one.
Pinterest tip #4: Tell the price
Pinterest is definitely not a place for idle browsing. It’s also a place for buying things. In case you sell your branded products, don’t just pin them – include the price! People like to have everything in one place. If you make it easier for your followers, they will repay with increased purchases. Adding a small price tag with only a click of the mouse will improve your sales. A study showed that pins with price tags accumulated 36% more likes than those without any indication of price.
Pinterest tip #5: Optimize your image’s file name
This one also seems to remain unnoticed by a lot of people. Pinterest has a search function and a very simple one compared to other engines, but keywords are of vital importance too. Aside from optimizing your product descriptions, do the same for your image file names.
Instead of uploading a .jpg file named “Asdwead”, rename it before uploading. The new file name has to be tied with the nature of the pin. So for example if I’m to upload a brown leather bag, I’ll swap the “Asdwead” to “genuine_brown_leather_bag”.
Pinterest tip #6: Make your pins eye-catching
All aforementioned tips will formulate a killer pin, but there’s one more ingredient to ensuring you will grab users’ attention. Yes, I’m talking about visual enhancement. As with photo manipulation in Instagram, be careful to not overdo it and create a pompous, oversaturated abomination.
You don’t need to be proficient in photo editing software like Photoshop or GIMP either. There are many free and easy to work with options available. PicMonkey is a good example that I frequently use. You can try out some alternatives like Canva or BeFunky too.
Just remember to stick to your vision and lightly enhance as to make your pins more enticing and out of the box, not terrify your followers with over-edited content. You might consider adding infographics and slides (or online presentations) about your brand (or better yet – the whole industry). People like to be well-informed about what they care – even better when the information is handed to them with a nice visual touch.