With the increasing number of online platforms all over the Internet, it has become necessary for businesses to integrate social media into their marketing activities.
There are so many different tools for businesses to choose from. Thus, it is important to study each social media site and its functions prior to setting up your account. Below we will share with you 6 top social media sites that businesses can benefit from. A few tips are included to help you determine the appropriate platform that would work best for your business.
First on the list is Facebook, the world’s largest and most popular social networking website. With a number of over a billion monthly active users, it gives you the opportunity to reach masses of potential customers.
Facebook is a great tool for advertising and marketing as it allows you to segment your audience into more specific and narrow target groups. This could be based upon their demography, geography or even their interests. Since Facebook keeps a record of each user’s liked pages, this allows potential customers to be tracked. Consequently, this makes Facebook ads highly relevant their audience’s interests.
Twitter in an online social networking network that allows users to post and read updates in the form of 140-character messages. These so-called short and concise phrases or sentences are referred to as “tweets.” Unregistered users may also read these tweets if the account’s privacy setting is not locked. Users can access the platform through both the website interface and the smartphone application.
Pinterest is another photo-sharing website. Though it may not be as popular Instagram, it is still another useful platform for posting photos. Pinterest acts as a virtual pinboard. Photos uploaded onto Pinterest can be “pinned” and grouped as “boards.” This allows these images to be categorized accordingly.
It cannot be denied that the majority of users on Pinterest are female. Thus, this medium would be beneficial for businesses with a dominating female audience. Also, be sure to study the “Pin Etiquette,” which states that there shall be mutual respect in posting and pinning on the site.
Over the last couple of years Instagram has continued its growth. This platform simply allows users to easily upload photos and share their moments in the form square-sized pictures. It is often accessed through the Instagram smartphone application rather than through the website interface.
This medium is recommended for businesses with an audience in their teenage years through to the twenties. This is because Instagram is still rather new; it was introduced just 5 years ago.
YouTube is one of the biggest video-sharing websites. The site has more than 1 billion users who generate billions of views on their uploaded videos daily. According to YouTube’s statistics, 300 hours of video is uploaded onto YouTube every minute. Being localized in 75 countries and available in 61 languages, this also allows YouTube to reach people from all over the world.
Here, content is shared in the form of video clips. These should either be informative or entertaining or both. The videos should be visual and have intriguing storylines to keep the viewers interested. If this is effective, they will share the video to their social circles, increasing the views and giving these videos the potential to become viral. On YouTube, viewers have the opportunity to express their feedback through comments, giving videos a “thumbs up,” or subscribing to certain channels.
LinkedIn is rather different to the other social media sites mentioned in this article. Though it is relatively similar to Facebook, LinkedIn is more professional and business focused. It allows businesses to contact associates, clients and colleagues.
The site basically provides a large pool of resumes from potential candidates. Therefore, if your business is looking to hire new employees or reach new clients, this is a good site to use. LinkedIn is especially recommended for B2B companies.