Do you find yourself struggling with Twitter engagement? Don’t worry – it’s a common problem since Twitter users are getting more and more picky regarding giving their valuable online attention
At the same time, though, your ecommerce business needs good social media engagement in order to attract new waves of loyal customers.
What are you to undertake in such a scenario?
I’ve thought of a few valuable tips and tricks which can help your user engagement take off when it comes to Twitter. They are not the ultimate solution for your social media marketing problems, but they will help you to some extent.
Create a thematic Twitter profile
A Twitter is broken down into an avatar, a now even bigger background image and a short bio. You don’t want to send mixed messages to your customers as a confusing profile will lead to a decrease in user engagement. Utilize each and every pixel the background image and avatar offer you to tell the visual story of your brand. Think of the best way to showcase your brand and goals in the 160 characters or less Twitter bio.
Usually the company logo serves as a good avatar, while the background image is reserved for something more captivating and alternative. In any case, try to complement your elements with one another.
Speak in actions
To paraphrase it – use more verbs in your tweets. And by “more” I mean “a lot”. People like to read content which prompts them to undertake some action (this is why call to action is the magic word in social media marketing and sales). Verbs are quick, don’t stagnate sentence structure and make your customers feel like they’re doing something.
Spice up your tweets with some liveliness and user engagement will surely soar.
I agree that offering deals or coupons relies on your current financial status quo. It’s a social media tip that has a lot to do with the context of your brand’s position.
Still, offering a certain incentive for the users is a terrific way to improve your engagement and spread the word about your business. It needn’t be something huge – people like smallish deals too, especially if you relay them in an untraditional manner. Deals and discounts will achieve two things: first, they will mobilize your already established customer base and second – attract new customers. So you’re in the so called “win-win” situation!
Watch your wording
I spoke of imbuing your tweets with more verbs, but actually the art of wording your messages in the most optimal way is a fine one. It takes a lot of testing to do it right, but fortunately you are an entrepreneur and have to be familiar with the feeling of uncertainty.
The first thing to watch out for when you formulate your tweets is requesting for retweets. Many people view this as “begging” which puts the followers off, but actually it’s just the opposite. Lots of studies note that if you ask for some retweets, chances are you’ll get them.
Be polite and ask your customers for the occasional retweet and you’ll see user engagement rising. Words like “help” and “please” are evergreens – they are magical even if we put them in the context of technology, social media and virtual reality.
My second tip is tied to the character limit imposed by Twitter. As you surely already know, you have only 140 characters to express your thoughts and send a message to your followers. A 140 character tweet is a monster in terms of the laconic social media so you will want to be even more concise. Many analysts propose that a tweet between 70 and 100 characters is most optimal in regards to attention-grabbing and user engagement.
These are only four social media tips and tricks in getting better engagement for your ecommerce business (or any brand really). They are in no way the only actions you can undertake to improve your social media reach and marketing success. At the same time they are a good starting point, which, if done correctly, will lead to increased user traction.