You can find several articles dedicated on Pinterest on our website and there’s a strong reason for that. The pinning social media is so widely used (and with such tasty conversion rates and space for brands to maneuver) that it would be absolute insanity to not turn our eyes in its way.
The puzzling thing is that while Pinterest is hugely popular in USA, in most of the other parts of the world it’s rather uncharted. Sure, especially Europe and Asia are catching on, but things are far from
what they could be.
Because let’s face it, Pinterest offers a lot in terms of branding and successful business.
Do you catch my drift? If not, let me get this straight – I’ll bombard you with several tips on using Pinterest for business marketing. Or, if you prefer another formula – I’ll acquaint you with the best ways to market your business on the social media gem that is Pinterest.
It goes well beyond your products
Just like our good social media friend Instagram, Pinterest strictly relies on visuality. Which automatically means that your business has to be showcased by providing aesthetic images of your products. However, this won’t quite cut it.
If you want to be really successful with marketing your business on Pinterest, you have to create a lifestyle. That’s right: the lifestyle of your brand, as evidenced by the products and images you’re uploading. It would require a bit of creativity and you have to be careful so as to not stray from your brand message and mood too much, but in the long run – it’s totally worth it.
Creating a lifestyle achieves a certain mind frame in which your followers will envision themselves. If you make them follow your lifestyle and not only your products, you will have a loyal audience at your side, always ready for the next attractive dose of social media content.
Exclusivity is a must
To supplement what I just elaborated on, you need to go further in using Pinterest to market your business. You need to make your customers feel exclusive. All. The. Time.
Ok, all the time might be an exaggeration, but if you really want to market your business on Pinterest, you have to do occasional contests and giveaways. These will not only make your audience feel special, but also improve your engagement with your own brand community.
Not to mention that any sensible promotions gets a fair amount of repins which will attract new customers. Talk about hitting two birds with one stone in terms of using Pinterest to promote your business!
Think outside your brand’s box
Focusing on your products, your lifestyle and your brand as a whole is a great thing to do. However, you can market your business on Pinterest even better if you inform people about things that are related to your products.
No, I’m not telling you to advertise your competitors. I’m talking about having a broader look towards things. Say you’re a beefjerky brand with tasty meat waiting for your customers to chew it up. You can think of complementary items (say, drinks) you can pin to provide an even better context. After all, whenever there is something tasty to eat, there is also something appetizing to drink. This is a sensual stimulation.
Or if you prefer another example, while offering your insights on web design, you can also keep your audience in the know on the latest technological news, gadgets and amazing trends. While not sensually-provoking as the previous example, this approach would spare your clients the need to monitor tech feeds.
Just make sure what you’ll be pinning outside of your brand is somehow connected to what you do!
And when doing that, remember to always be friendly and interact with your clients as much as possible. Interaction is the key to using Pinterest for business marketing and promoting your business on the pinning social platform. If you lack interaction, you’re just another brick in the social media wall for those people.
For me, these are the three fundaments to using Pinterest for business marketing. If you bear them in mind – and act upon them, there’s a high chance you will be somewhat successful in promoting your business on Pinterest. With the advantage of it being a social media terra incognita for many regions, it does sound like a plan, doesn’t it?