Video marketing has been around for a while, but surely is not going to lose its popularity. Or credibility as a channel for business promotion, of course.
Whenever someone mentions “video marketing” my first thought is of YouTube. This is only natural, as other video platforms such as Vimeo or DailyMotion just lack the power that Google’s video platform has. This is why in this article I’ll be focusing on YouTube marketing tips that will, hopefully, help you understand how to market your brand better.
Enough introductions, let’s get to the meat of the story and see how you can create a hooking experience for your YouTube audience.
Make Sure That Those Who Seek Will Find
I’m sure you haven’t thought otherwise, but I have to mention it anyway: optimization matters a lot on YouTube. In fact, it’s as important, as it is in the world of blogs and websites. Even if your video is totally amazing, if you haven’t properly set titles and description, everything will be in vain.
Bonus points for the fact that, after all, YouTube is Google’s own video platforms.
So what can you do to get some tasty rankings and escape the possibility of being pushed out of the top results?
First of all, prepare a title that includes some targeted keywords. These should be in the beginning of your title, if possible. You have to make the title catchy and attractive enough, yet include your most precious keywords so it ranks well.
Secondly, you have to look out when creating your video description. Keywords do matter here too, but your main concern is making a coherent description containing them. Don’t be scared to experiment with a longer description – people who are looking for a video will always want to read more on it before watching.
Keep Sight Of Copyright
This might not look like a straightforward YouTube marketing tip, but it has great impact on your branding experience on the video platform. Keeping an YouTube channel involves experimenting and mixing many different kinds of content – audio, video, even written/narrated one.
You should always check whether the content you’ll be using can be actually used by you. Copyright infringement claims are a kind of a big deal on YouTube and the staff is merciless in enforcing the law. It’s not only about the fact that your video might get deleted – YouTube might even remove your whole channel. And this is a marketing disaster.
So, read the Terms of Service and always inform yourself over the content you’re about to use in your YouTube video. You should also seek the consent of any author, if possible. Most artists are easy-going, because they know a video that includes their works will increase their exposure. Just make sure you don’t forget to ask them.
Get Your Branded Channel Right
It’s not obligatory to follow the traditional, default and boring YouTube channel look. It doesn’t require a huge amount of money or technical expertise too. In return, a branded YouTube channel is one of the most pleasing things for your audience’s eyes.
There are wide possibilities to customize your video channel and better your YouTube marketing efforts. You can create custom background, pick your color scheme (best if it fits the message you want to sent out with your brand).
Aside from colors, you can create playlists and segment your video content into different categories. If you have various features and specific topics you cover, breaking them down in playlists will make it easier for your audience.
Check out what Monstercat – a huge music label, has done with its background and sidebar:
Pair a beautifully designed and customized YouTube channel with easy navigation and segmented content (that is valuable to YouTube watchers), and you’ve got a very neat brand experience.
In other words, this is YouTube marketing done right.
While these three YouTube marketing tips seem like a foundation of a good brand experience, they are far from all you have to look out for. I might write another article on the topic of video marketing and what to watch out for there. But for now, make sure you’ve covered these tips – they will surely be of tremendous help for your YouTube marketing aspirations.